I want you to imagine for a minute what your business will be like in the future. What if you could reduce your costs while providing your customers with better service, and at the same time, maximizing your sales and profit? What if you could provide your customers with the product information they require to make a buying decision, without you having to be there? What if you could answer customer’s questions without even speaking to them?
Stop imagining! The future is now!
An interactive kiosk and digital signage system can augment your CSR staff.
|Virtual Sales Person|
|Virtual Information Booth|
Display products you don’t normally stock, so that you can provide the full product line without having the extra cost of carrying those products. Change your in-house display’s content yourself, so that you could quickly and easily respond to changing conditions, such as, daily or weekly specials. This customer service rep is available 24/7, never takes a break, and is never sick or in a foul mood.
It can virtually perform many functions that your current staff does now. This allows your staff to spend quality time with customers whose needs are more complicated and need the human touch. The kiosk can provide customers with product or business information at a high and consistent level. The kiosk can pre-sell customers on what they want to buy so that when a customer service rep does become available; their order can be quickly processed so you can move on to the next customer more efficiently.
Front line staff on a daily basis performs the tasks in the table below. If the volume of your customers is too great for your front line staff, customers will have to wait and if they wait too long, some of them will move on. Now if you had a kiosk, your customers could self-serve this minimizing or eliminating wait time.
Common Front Line Staff Activities and In-House Displays
|Occupy your customer’s dead time while waiting
|Provide a tool for customers to find the right product or service based on their needs
|Display detailed product information
|Encourage impulse buying|
|Display featured products
|Information booth while staff is busy or not available
|Display product or service while in use
|Give product recommendations
|Show where to find product
What’s the Solution?
Skeptical? If you are like most people, you use the internet and ATMs to do most of your banking. Would a kiosk ever fully replace human CSR? Doubtful, we always need human interaction to assist in complicated issues. However, it was not that long ago that if I told you ATMs would greatly reduce the times you went to a bank teller, you would think I was crazy.
Kiosks and digital signs can reduce your operating cost while providing better service to your customers. Whether you need a kiosk to assist in selling product or service or to act as a virtual information booth; with a kiosk on your side, it will be a competition killer.
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